Visit the "Macromedia Player Licensing" page", read the license carefully and then select 'License Shockwave Player only ' in the lower part of the screen. Create a Macromedia membership if you don't have one (don't be scared ... it's free) by entering an e-mail address. Then after entering your 'Account Details' and some other information click 'Continue' to go to the next page. Underneath 'Exhibit B Information' select your Operating System, the number of end-users and your distribution method which is of course ZENworks.
Click 'Submit' and you will end up in the last screen in which you will find a download link for a Windows Installer package of 'Shockwave 10.1.0.11'.
Deployment is easy. You don't have to make a (Response) Transform file if you use Internet Explorer only. Just make a MSI based 'Install-only' Application Object and deploy it to your desktops. If you need integration with Firefox then make a Transform file and add 'NPSWF32.dll' ("Shockwave Flash 18.104.22.168") and 'np32dsw.dll' ("Macromedia Shockwave for Directoru Netscape") to your Firefox plugins directory: "c:\Program Files\Mozilla Firefox\plugins". These files can be copied from a desktop where you use the legacy setup of Shockwave.